SMM (Social Media Marketing)

SMM Basics: Complete Beginner’s Guide to Social Media Marketing

The term Social Media Marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

(SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to:

  • build a brand
  • increase sales
  • drive traffic to a website and
  • build a community of followers to share and engage with content

How Social Media Marketing (SMM) Works

Social media has changed the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice.

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it.

According to Buffer, there are five key pillars of social media marketing:

  1. Social strategy: This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
  2.  Planning and publishing: Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.
  3. Listening and engagement: Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
  4. Analytics and reporting: Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important.
  5. Advertising: Purchasing ads on social media is a great way to promote and further develop a brand.

Advantages of social media marketing

  • Reach a wider audience
  • Improved customer satisfaction
  • Cost-effective tool
  • Increase website traffic
  • Gain better insights

Advantages of social media marketing

  • Time-consuming process
  • Need qualified resources
  • Have to wait to see ROI (Return on Investment)
  • Competitor’s market research
  • Brand reputation is vulnerable

How to create a social media marketing strategy:

Here are the steps a company needs to take to build an effective social media marketing strategy:

  1. Identify social media goals that align to the business goals
  2. Research and define the target audience
  3. Perform a competitive assessment
  4. Create and curate relevant content for the channel
  5. Be timely with posts and responses
  6. Gain buy-in and support from others in the organization
  7. Measure and optimize

Social Media Marketing Tools:

1. Hootsuite


3. HowSociable

4. ShortStack

5. Buffer

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

uns freelancer

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